How To Educate The Consumer On Fair Food Vending Prices
Most vendors do not try to educate their customers of the many advantages of the food vending business. Many of our customers will go into a convenience store and purchase a candy bar for a $1.19 plus tax and not think a thing about it. Or, many of our customers will buy a 20oz soda, pay $1.49 plus tax and deposit.
Are they willing to pay these prices because of the convenience, or do they just not know how much they are paying? Could it be that when they stop at a convenience store that they are buying more than just one product and not paying attention to each items individual price?
How about the fast food restaurants? At my age I do not use the fast food restaurants like many people. When I do I notice that their sandwiches are definitely more expensive than what we as vendors are selling our products for.
Educating Your Customer Is The Key To Success
As with life, education is in most cases the key to success. There is always word of mouth to let your customers know that your prices are in line with your competitors. Another way is to hang a sign on your machines telling your customers how much others are charging for like items or in some cases identical items.
You need to keep the key personnel at your locations informed that they are receiving a percent of the profits in the form of a commission (if they are). Best of all, try not to pay a commission or pay a very small commission to your customers. It helps you to stay competitive with your competition.
Bidding To Keep Accounts
Another thing that hurts the food vending business is when we make a proposal to where we cannot pay a fair wage to our employees. As vendor's we need to bid to where we can give good service and a good wage to our employees. By doing this we will help our industry to continue to thrive in the market place.
We will be able to hold onto accounts because the service will be what it needs to be to hold onto accounts. We will be able to hold onto drivers because they will be making a good wage.
Summary On Cold Food Vending
As vendors we should be trying to take accounts from our competition with service and not with prices. I'm not in anyway suggesting that we price fix with our competition that as we all know, is against the law. What I am suggesting is that we set our price at a level where we can hold onto food vending accounts with our service.
We can pay our employees a good wage so that we can hold onto them. When we can hold onto employees they become good at their job making the customer happy and also making better money for us the employer and themselves.
Service sells the customer and the hardest vendor to dislodge from an account is a vendor that is providing good service.
There is an old saying that goes something like this: Service is remembered long after the price is forgotten.
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