Vending Machine Manufacturers

There are many different vending machine manufacturers in the United States and from around the world. Out of the many manufacturers here in the United States there is one that stands out from all the rest. The Crane Company was started in the 1920s and was known as National Vendors. Their headquarters is based out of St Louis, Missouri.

The Crane Company moved its manufacturing facilities to Williston, South Carolina when they bought the Dixie Narco Company from the Maytag Corporation. Dixie Narco is a cold drink vending machine manufacturer and now is a division of the Crane Company.

Crane Company Brand Names

Other companies that fall under the Crane company umbrella would be GPL, which is Cranes economy brand. GPL is meant for the vendor that is looking for a machine that can deliver the product but may not have all the features that the Crane brand has.

Dixie Narco, the company I mentioned above, is another Crane brand. Dixie Narco is Cranes Cold Drink machine brand name. Dixie Narco has been selling machines to PepsiCo, Coca Cola, and Cadbury Schweppes for many years and has one of the most respected names in the business.

Automatic Products, Inc. (API) was acquired by Crane and up until the acquisition had been one of Cranes major competitors. API had marketed their machines through local distributors and is still marketing them the same way.

Controlling Their Manufacturing Cost

To be a major player in any field a company must be able to control its manufacturing cost. With the acquisition of Dixie Narco, Crane wanted to combine the two manufacturing plants and choose the Williston, South Carolina plant to group the two companies under one roof.

Parts were moved from the St Louis, Missouri plant to the Williston plant, which took approximately 250 semi loads to accomplish. The company now operates under the Toyota Production System; this system has made the plant a productive lean machine that has helped to hold down the companies cost.


Cranes team of engineers still reside in St Louis and have been the companies back bone coming up with new ideas to keep Crane the leader in the vending industry.

Many national companies have turned to Crane Company to develop new ideas that will keep them one step ahead of the competition. Some of the latest developments that vending machine manufacturers have come up with are interactive screens and cashless payment systems.

Customers can use the screen to read how many grams of fat are in a candy bar they are thinking of purchasing or any other information they may be looking for. The vending industry like so many other industries is using technology to stay ahead of their competition.

Crane Supports Their Customers

With the technology that is going into the equipment being built today it is an absolute necessity that manufacturers give tech support to their customers and that is what Crane has done.

They have provided their customers with toll free numbers they can call to get technical advice when they have a machine that is down. This, in many cases, is a lifesaver for the vendor’s service technician.


The Crane Company has been able to gain more than 50% of the vending machine manufacturers business in the United States. This has been done by producing quality machines and standing behind their equipment.

They sell almost any machine that a vendor may want to place in one of their accounts. With the Crane brand the company has by passed the middleman and become the number one vending machine manufacturer in the United States. There are many other good vending manufacturers but the Crane Company is number one by a very large margin.

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